Explore Classes in This Program

What will make someone want to buy your product or service? This course is an overview of marketing from a managerial perspective. You’ll learn customer-oriented marketing strategies and how to make good decisions about product quality, distribution, promotions, and pricing. You’ll explore environmental concerns, global marketing, consumer behavior, business-to-business marketing, target market selection, e-business, marketing channels, advertising, marketing management, and marketing research. Social responsibility and ethical decision making is integrated throughout the course, and you’ll examine case studies with local, national, and international perspectives.

This course synthesizes the knowledge you’ve learned in the business discipline with the core competencies you’ve gained in marketing, management, and finance. You will step out of the classroom and into the business world by acting as a consultant for a community organization or business. You will apply what you have learned by addressing a specific problem or area of growth with your community partner. You will develop your critical thinking skills in this course and culminate your experience with a comprehensive project presentation.

Are you considering a career as an athletic director, team manager or owner, sports agent or recruiter, or a marketing and public relations professional for an athletic franchise? In this course, you will get an overview of the sport business industry and examine the principles of athletic business and entertainment management in professional, collegiate, and Olympic sports. You will focus on the business principles of collegiate and professional sports, with additional focus on leadership in athletics and diversity and ethical issues in sports.